Privacy Policy.

This Privacy Policy applies to True Taste (operating under business name Delhi Wally, based at New Delhi, India) and governs the collection, use, retention, disclosure, and protection of information obtained through our official website located at https://truetaste.in, as well as associated customer communication channels.

By accessing, browsing, interacting with, or purchasing spices through this website, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy. If you do not agree with any aspect of this policy, please discontinue the use of our services.

Our operations are rooted in India and comply with the applicable Information Technology laws and rules of India. This policy applies uniformly to all consumers, retail buyers, trade partners, and visitors.

We collect information necessary to provide you with seamless service, process your spice orders, respond to culinary or trade queries, and enhance your digital experience on our platform.

Note: We do not collect sensitive personal data such as biometric identifiers, physical health records, political beliefs, or religious affiliations.

We gather data through three primary avenues:

We process your data strictly for legitimate operational purposes:

• Order Fulfillment & Delivery: Packing, labeling, and shipping your chosen spices (Red Chilli, Turmeric, Dhaniya, Jeera, Garam Masala) to your doorstep.
• Customer Support & Inquiries: Answering questions about spice origins, packaging dates, usage recipes, or commercial orders.
• Transactional Communications: Sending order confirmations, dispatch updates, airway bill numbers, and tax invoices.
• Service Optimization: Reviewing website performance, identifying broken navigation, and optimizing page load speeds across devices.
• Legal & Regulatory Compliance: Maintaining accounting ledgers, sales tax records (GST), and regulatory filings as required under Indian commercial statutes.

True Taste offers seamless online payments through licensed third-party payment aggregator gateways.

True Taste only receives non-sensitive transaction confirmation metadata, consisting of:

• Payment status (e.g., Success, Pending, Failed)
• Payment Gateway Transaction Reference ID
• Order gross total and currency (INR)
• Payment channel type used (e.g., UPI, Net Banking, Card, Wallet)

We have implemented reasonable technical, physical, and managerial security practices appropriate to the nature of the information we handle. These measures aim to safeguard your personal details against unauthorized access, alteration, disclosure, or accidental destruction.

• Encrypted Data Transmission: All web traffic on truetaste.in is encrypted using Transport Layer Security (HTTPS/TLS).
• Restricted Administrative Access: Access to customer records is strictly limited to authorized personnel who require the data to fulfill orders or provide customer support.
• Network Protections: Our hosting systems utilize firewalls, access controls, and regular software security patches.

While we take prudent and reasonable precautions, no method of digital transmission over the internet or method of electronic storage is infallible. We cannot warrant absolute invulnerability against sophisticated external cyber incidents.

Your information is stored securely on servers located in compliance with applicable Indian data retention standards.

We retain personal information only for the duration required to fulfill the purposes for which it was gathered, including:

• Satisfying legal, accounting, tax, or reporting requirements under Indian laws.
• Resolving customer disputes and enforcing our agreements.
• Facilitating warranty, replacement, or refund claims within applicable policy windows.

When personal data is no longer necessary for operational or legal mandates, it is securely deleted, purged, or anonymized.

True Taste treats your personal details with the utmost respect. We share data solely under the following limited circumstances:

• Logistics & Courier Partners: We share your recipient name, delivery address, and phone number with third-party courier and postal companies exclusively to deliver spice consignments to your address.
• Payment Processors: We communicate transaction values and identifiers to accredited payment gateway partners for billing authorization.
• Compliance with Legal Obligations: We may disclose information if required to do so by a valid court order, governmental notice, regulatory directive, or under Indian statutory provisions.
• Protection of Rights: Where necessary to investigate fraud, enforce our Terms & Conditions, or protect the safety and property of True Taste, our customers, or the public.

Cookies are small text files placed on your device by websites you visit. truetaste.in uses cookies to provide essential functionality:

You can choose to disable or block cookies through your individual web browser settings. Please note that blocking essential cookies may affect the proper display or functioning of certain interactive features.

Our website may contain hyperlinks to external sites, delivery tracking portals, or payment services operated by independent entities. Once you leave our domain, True Taste is not responsible for the privacy policies, data collection procedures, or content of those external sites. We encourage you to review their respective privacy notices.

Under Indian consumer and data standards, you possess reasonable rights regarding your personal information:

• Right to Access: You can request a summary of personal information we hold about you.
• Right to Rectification: If your shipping address, contact phone, or name is inaccurate, you may contact us to update it.
• Right to Erasure / Deletion: You may request the deletion of your contact data from our active customer lists, provided there is no outstanding legal or tax obligation requiring retention.
• Opt-Out of Marketing: You can opt out of any non-transactional emails or communications at any time.

To exercise any of these rights, simply email us at delhiwally@gmail.com with your full name and registered phone number.

True Taste manufactures and retails culinary spices intended for general household and commercial use. Our website is designed for individuals of legal age (at least 18 years of age or accessing under the supervision of a parent/guardian).

We do not knowingly solicit or collect personal information from minors under the age of 18. If a parent or guardian discovers that a child has provided us with personal information without consent, please contact us immediately, and we will take prompt steps to purge that record from our systems.

True Taste reserves the right to review and amend this Privacy Policy periodically to reflect changes in our spice operations, technology, or relevant legal enactments.

Whenever changes are made, the revised policy will be posted on this page with an updated "Last Updated" date at the top. We encourage visitors and patrons to review this page periodically to remain informed about how we protect their privacy.